This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums.
Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:.
With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:. The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes.
Below are suggestions for dissertation topics in the area of the Marketing mix:. Social media networks e. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.
The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility CSR programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:.
As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories — i. The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , and even healthcare. That is why it is imperative to create a marketing dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic credit-ability, the research may not make logical sense, there is a possibility that the study is not viable. This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
Keeping our advice in mind while developing a research topic will allow you to pick one of the best marketing dissertation topics that not only fulfil your requirement of writing a research paper but also adds to the body of knowledge. Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature in order to identify gaps in the research that you may help fill. Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented.
Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation. A well-structured dissertation can help students to achieve a high overall academic grade. Our team of writers is highly qualified and are experts in their respective fields.
They have been working for us for a long time. Thus, they are well aware of the issues as well as the trends of the subject they specialise. Sociology Dissertation Topics March 18, March 30, Published by Grace Graffin at March 27, Revised on May 3, Table of contents. Introduction 2.
Marketing Dissertation Topics for 3. Relationship Marketing Dissertation Topics 4. Branding Dissertation Topics 5. Direct Marketing Dissertation Topics 6. Marketing across Cultures Dissertation Topics 7. Online Marketing Dissertation Topics 8. Marketing and Consumer Psychology Dissertation Topics Marketing and Social Networks Dissertation Topics Marketing Ethics Dissertation Topics How to Structure your Dissertation on Construction Engineering About Research Prospect Ltd.
Introduction Marketing is a business-focused subject, so you'll be exposed to much more than just creativity. Marketing Dissertation Topics for Topic 1: Impact of digital business on the economic growth of the country: A case study of XYZ country. Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country's economic growth. It is a detailed view of the future need to be digitalized.
Topic 2: Brand Marketing through social media. Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing. Topic 3: Impacts of social media on customer behavior. Research Aim: This research aims to measure social media's impacts on customer behavior and address various strategies that are effective to attract customers through social media.
Topic 4: What factors influence the consumer's buying decisions? Research Aim: This research aims to identify factors that influence the consumer's buying decisions. Topic 5: Black Friday sale strategy to drive sales. Research Aim: This research aims to identify how the Black Friday sale strategy is effective in driving sales.
How can huge discounts benefit sellers? Topic 6: The role of Influencer Marketing in increasing sale. Research Aim: Influencer Marketers impact the customer's perception. This research aims to the role of influencer marketing in increasing sales. Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK. Research Aim: This research aims to measure E-marketing's impact on consumer purchase decisions in the U.
K luxury industry. Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success. Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success. Topic 9: Traditional vs. Research Aim: This research aims to conduct a comparative study of the Traditional vs.
Topic The impact of relationship marketing on customer loyalty: an analysis of the Honda motor. Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the base of the research. Topic The importance of search Engines in e-commerce.
Research Aim: This research aims to identify the importance of search engines in e-commerce. Topic E-Commerce company's advertising strategy-critical analysis. Research Aim: This research aims to identify the importance of an E-Commerce company's advertising strategy.
Topic Importance of customer retention in E-commerce. Research Aim: This research aims to measure the importance of customer retention in E-commerce. Topic Importance of brand loyalty in internet marketing. Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.
Topic 1: Impact of product packaging on organisational sales: Case study of the UK retail sector. Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging colour, shape, and other attributes influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.
Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.
Topic 3: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess as to what is successful for their business.
This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company in gaining competitive advantage and generating profits. Research Aim: The digital media or the digital world has provided a very effective and large platform for the marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques.
Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.
Topic 6: The Impact of digital marketing on businesses throughout the world. More and more companies are now adopting this new technique to gain a competitive edge as compared to traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.
Topic 7: Traditional vs digital Marketing: A comparative study of the last ten years. Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years.
Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. The main focus of this research will be to assess the impact of automated responses on customers, whether or not they have an impact on them in terms of generating and converting leads, and ultimately how does it impact the business overall.
Companies have been working and collecting data on it for the past several years. This research will focus on studying how companies gather, assess and analyze this data through artificial intelligence and how effective it is for businesses.
The research will utilize quantitative analysis to conclude whether or not this new technology and strategy is successful. Topic Online search queries — Can businesses benefit from them and market their products and services better? With more business being done online, and with companies focusing more on online marketing, understanding online search queries has become crucial for the success of the business.
This research will focus on the different ways through which companies can assess online search queries, and whether or not they can benefit from them. Data from past years will be fetched and included in the research to conduct authentic research and conclude accurately. Relationship Marketing Dissertation Topics Relationship marketing is a form of marketing that focuses on long term goals such as building customer loyalty and increasing customer retention. Topic Customer loyalty — Behaviour or an attitude?
A mixed method analysis. Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted. Topic The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated the club style membership schemes for their customer and its impact on businesses?
Research Aim: This research will focus on one important aspect of relationship marketing - memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and the business organisations. Topic The impact of relationship marketing on customer loyalty: An analysis of the Honda Motors. Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing.
The main focus of this study will be Honda Motors, how the company maintains customer relationships. Topic Loyalty schemes and customer satisfaction: Do they really have an impact? Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored. Topic The interrelationship between switching costs and consumers's resistance to switching brand Loyalty.
Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty. Topic Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry. Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.
Topic Maintaining customer relations through relationship marketing. A case of ASDA. Research Aim: The main focus of this research will be to study how ASDA maintains customer relations, and whether they prove to be successful for the business or not. Topic Exploring the effectiveness of online marketing — Does digital marketing help companies build customer loyalty?
Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty. Topic Assessing customer satisfaction in the UK tourism and hospitality industry. Research Aim: The UK tourism and hospitality industry will be assessed in this study, for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.
Topic Technology driven customer engagement — Does it lead to better customer satisfaction as compared to traditional engagement methods? Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement as compared to traditional methods. How Can Research Prospect Help? Branding Dissertation Topics Branding involves creating a unique image and name for a product in the minds of the customers.
Topic Maintaining brand equity through innovation: A case study of Apple Inc. Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research with Apple Inc. Topic Building brand equity through celebrity endorsement: Analysis of the fashion industry.
Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice. Topic Brand attitudes and advertisements: Evidence from the past five years.
Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not. Topic Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector. Research Aim: The success of a brand marketing strategy depends on several factors.
This dissertation will assess how important packaging is in a brand marketing strategy. Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals - the Coca Cola and Pepsi concerning branding. Topic Branding strategies: Impact and application.
Research Aim: The different types of branding strategies and their implementation process will be discussed in this study. Topic Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.
Brand image and reputation is something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image. Topic Importance of brand and reliability in automotive industry — Case of Toyota Motors. Research Aim: Reliability is a huge factor in building a brand.
With a specific focus on Toyota, this study will discuss how reliability impacts the brand. Topic Building brand awareness and equity through online marketing — Assessing its effectiveness. Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity. Topic International brand building in the digital age: The role of digital marketing.
Research Aim: Building brand with the help of digital marketing will be discussed in this research. Topic Corporate social responsibility and brand management: A case of Nestle. Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand. Direct Marketing Dissertation Topics Direct marketing is a marketing phenomenon that involves direct selling to customers.
Topic Loyalty schemes and direct selling — Does it help businesses to market directly to customers? Research Aim: Loyalty schemes is an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not. Topic How customers can protect themselves from deceitful direct marketing techniques? Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing, and how customers can protect themselves.
Topic Direct Marketing: Effects and implications. Research Aim: The main concept, theory and framework of direct marketing will be discussed and analyzed in this research. The effects and implications of direct marketing will be the main focus of this study. Topic Do customers respond differently to direct and digital Marketing?
Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective. Topic The relationship between the duration of a voice message on the success of Tele-marketing? A case of Mobile Industry. Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and how successful it is for companies operating in the mobile industry.
Topic Developing a marketing information system for direct marketing: Analysing its effectiveness. Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.
Topic The role of business and artificial intelligence in direct marketing — How can companies gain advantage? Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage.
The same will be studied and evaluated in this research. Topic Internet marketing as a direct marketing technique — Assessing its rffectiveness and profitability. Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.
Topic Protecting consumer data and privacy in direct marketing techniques — Evaluating its importance. Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy. Topic Impact of culture on the trading Market: A Case of General Motors through an analysis of the imports and exports.
Research Aim: Marketing is based on different cultures. Topic Does language impact the identity of a brand? A case of Coca-Cola. Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language has an impact on a brand and will utilize Coca Cola as its main focus.
Topic Amalgamating and assessing the regional differences within the national culture of marketing. Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses. Topic The impact of collectivism and individualism on purchasing of smart phones.
Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies. Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised and implemented in the FMCG Sector and whether it is successful for the company or not.
Topic Belief, religion and values: Do they have an impact on businesses across the world. There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures. Topic Application of marketing mix in a culturally diverse society: Assessing any two different cultures. Topic Same marketing tact in different Markets: How it leads to business Failures.
Companies cannot utilize similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses. Topic Cultural differences and the subsequent effect on super markets across United Kingdom. This research will talk about how various cultural differences impact super markets operating in the united Kingdom. Order a Proposal Worried about your dissertation proposal? Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful.
Topic Organizations and their use of personalized products: How do companies decide who to market? Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens. Topic The role of online marketing in driving sales: Studying the retail sector.
Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role. Topic Implications and application of online marketing t. Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analyzed in this research to conclude how well they perform.
Topic How can companies overcome the hate speech of unhappy customers? Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue. Topic What attributes are preferred by customers for online search, purchasing and comparison? Research Aim: The different types of research, search, purchasing and comparing attributes undertaken by customers will be assessed in this study.
Moreover, their impact on business will be studied. Topic The power of online marketing tools — Assessing their effectiveness with respect to sales. Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.
Topic Analysis of change in behaviour of customers in offline and online marketing. Research Aim: Online and offline marketing is extremely different. This research will analyze how customers behave differently in an online marketing setting as compared to offline marketing setting. Topic Impact of appearance and visual effects for the effectiveness of online marketing. Research Aim: Online marketing utilises different appearance and visual effects to attract customers.
This research will analyze how effective these techniques are for the company. Topic Websites and E-commerce — Do they influence customer behaviour? A case study of the UK fashion industry. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed. Research Aim: Companies usually price their product with respect to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.
Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums.
Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers.
Below are suggestions for dissertation topics in the area of mobile marketing:. The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:. Social media networks e. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.
The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility CSR programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:. Why choose us? Manage Orders Sign Out.
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Current trends present a good pool for digital marketing topics that you can write about in your dissertation. Here is a list of the most interesting dissertation topics on digital marketing in Your MBA is an essential step along your career path. It opens doors to fascinating opportunities that could transform your life. That is why you should pick the right marketing dissertation ideas to include in your thesis. You should also focus on a trending theme where your research can add value to readers and other researchers.
Interesting topics provide motivation to finish dissertation. How can you provide value to others? What do other parties need? How can you prove your knowledge and experience? Here are 10 amazing topics to consider for your upcoming assignment:. Browse all primary academic sources to find relevant information for your task.
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