strategic management dissertation

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April 27, Staff Writers. With all the things you have going on as a student, writing a paper can seem like a daunting task. This image and list-based, step-by-step best dissertation service is the closest thing to writing a plug and chug paper you can get. So, are you ready to ace this paper of yours? The answer to this question is easy: look at the materials the prof gives you. The first important step in writing a paper is taking some time to understand what the professor is looking for. If you know that, you can write to the rubric and pick up easy points along the way.

Strategic management dissertation cell biology research paper topics

Strategic management dissertation

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Research Aim: This research will focus on how managers bring in and implement technological change in their organisations. Change management is challenging as not all employees are open to accepting change. This research will focus on various ways through which managers successfully implement technological change in their companies. Research Aim: This research will focus on why employees resist change in organisations, i.

Different causes and factors will be discussed in this study, and the research will conclude why employees do not wholeheartedly accept the change. How Can Research Prospect Help? Knowledge Management Dissertation Topics The importance of knowledge management for organisations can't be understated because this aspect of management enhances the workforce capabilities and overall productivity.

Research Aim: The research will investigate the effect of ESNS on knowledge management processes and organisational learning. The research will use knowledge creation and knowledge sharing to play the mediating role in analysing the proposed relationship. The proposed study will use empirical research methods.

Research Aim: The research paper will use a systematic literature review technique for the proposed study. The research will review the last twenty years of knowledge management literature to assess the presence of bias in explaining knowledge integration over research by exploring knowledge differentiation processes. Research Aim: The purpose of this research will be to investigate the plausible relationship between knowledge management systems, open innovation, knowledge management capacity, and innovation capacity in firms.

The research will be conducted using empirical techniques to draw reliable conclusions. Research Aim: The research will develop a model to test the possibility of a relationship between strategic knowledge management SKM processes and organisation performance compared between multinational companies and their subsidiaries.

The research will also analyse the impact of relational context on knowledge creation and transfer. The proposed study will use quantitative research techniques to fulfil its aim and objectives. Research Aim: The proposed research will explore the impact of knowledge management processes on sustainable completive advantages by using knowledge-based view KBV and resource-based view RBV as mediators in the relationship.

The research will be conducted using quantitative techniques of data collection i. The research will use the resource-based view and the knowledge-based theory to develop a conceptual framework to analyze this relationship's effect. Research Aim: This research will discuss the basic concepts of knowledge management. Topic 9: Knowledge Management as a Core Competency? Evaluating the Application and Benefits of Knowledge Management. Research Aim: This research will uncover how companies utilise knowledge management as their core competency and how it benefits their business operations.

This study's main focus will be on the application of the various concepts of knowledge management and their implication for businesses. Research Aim: This research will explore the managerial concerns and issues related to knowledge management. The study will also focus on assessing the impact of these issues on businesses and how they can influence the day to day operations.

This will be an evidence-based study where evidence from different companies and various situations will be evaluated. Leadership and Management Information System Dissertation Topics Leadership drives the organisational agenda and is regarded as one of the most influential factors in streamlining organisations' processes.

Research Aim: This study will examine the relationship between IS Enterprise Architecture and business performance using mediators of technical alignment and IS capabilities. This research will be conducted using quantitative techniques to fulfil its aim.

Research Aim: This research will use social learning theories and self-determination to investigate the relationship between ethical learning and employee knowledge sharing. The study will be conducted using empirical research techniques. Research Aim: This research will use social capital theory as its theoretical foundation to explore the impact of relational leadership on social alignment between business and IT executives.

The relational model will study the factors of integrated knowledge, information security system effectiveness, and organisational performance. This research will use empirical techniques. Research Aim: this research will analyse the relationship between Operating Room leadership and operating staff performance. This will be done using emotional intelligence and collaboration variables to assess staff performance, using recovery numbers.

The relationship will also be examined through the mediating role of leadership principles. The data will be collected and assessed using quantitative research techniques. Research Aim: The research will use the DeLone and McLean Information Success Model to analyse if productivity software implemented in an organisation can improve its performance.

However, the research will also evaluate the model and propose modifications to include transformational leadership as a mediating factor in the information success model. The research will be quantitative in nature. Research Aim: This research will assess the role of leadership in an organisation to help companies realise the importance of innovative technologically-advanced systems. Many companies today are still naive to the ever more important role of technology. Thus this research will aim to help companies adopt innovative technological systems through leadership.

The research will be evidence-based in nature. Research Aim: Changing leadership in organisations can prove a disaster, if not handled properly. The transition process is extremely challenging, and companies should have the capability to handle this phase. This research will explore how their decision to change leadership impacts the technological, organisational performance, and what steps can be taken to optimise the process.

This research will be quantitative in nature. Research Aim: Information systems, if implemented successfully, benefit organisations immensely. The impact that an information system has and its results help companies stay ahead of their competitors. This research will assess how companies can turn their information systems into a competitive advantage, and most importantly, whether they or not information systems should be considered a competitive advantage.

Research Aim: This research will help explain the challenges that managers and the entire leadership of an organisation face when implementing an advanced information system. Bringing a change in a company is challenging, and throw in a technology to implement, the process becomes even more challenging. This study will explore in detail all related challenges through quantitative research. Research Aim: It is often argued that not all business processes require information systems. This research will be a comparative analysis as to whether companies are successful and profitable with information systems or without it.

Order a Proposal Worried about your dissertation proposal? Organisational Culture and International Business Dissertation Topics Organisational culture shapes the work ethics and helps in defining a professional image of organisations. Research Aim: This research will explore the influence of collaborative networks' organisational culture on IT governance performance. The study will use a case study to analyse multinationals as they have a wide working network.

The purpose of the research will be to determine whether or not organisational culture helps businesses effectively use IT in business operations. The research will be conducted using mixed methods research. Research Aim: The purpose of this research is two-fold. The research will be conducted through quantitative techniques. Research Aim: The research will be conducted empirically to assess the relationship between culture as perceived by employees and the work environment based learning factors i.

LTE is to be measured using feedback and coaching factors that received resistance or openness to chance, personal outcomes, and supervisor and peer support. Research Aim: The purpose of the study will be to analyse the extent to which organisational culture may cause the symptoms of psychological distress in the workforce.

The study will use corporate culture and work organisation conditions as base factors of culture to relate them to employees' psychological distress. The research will be conducted using quantitative research techniques. Research Aim: The research will examine the relationship between organisational culture, leadership and employee outcomes. The paper will focus on the mediator of leadership processes and their impact on the relationship between culture and employee outcomes.

The study will be conducted using quantitative research techniques. Research Aim: The research will aim to understand the drivers of the international expansion of globalized firms. The research will explore the relationship between strategic orientations and cultural intelligence as drivers, and international diversification and firm performance as outcomes.

Factors of strategic orientations used in the study include international market orientation IMO and entrepreneurial orientation IEO. Research Aim: The research will examine how corporate bribery is impacted by cultural distance between multinational enterprises MNEs in their home and host countries. The research will use empirical data collection and analysis techniques.

Research Aim: The study aims to explore the relationship between international business competencies and export performance. The research will also analyse export performance by singular analysis or combined analysis of the competencies. The research will be conducted using empirical data. Research Aim: This research will argue whether companies should hire leaders concerning their culture or not.

Organisational culture and leadership are interconnected. Thus companies who do not operate according to their culture, struggle to grow exponentially. This research will aim to focus on the possible relationship between leadership and organisational culture. The research will be evidence-based. Research Aim: Organisational culture plays a huge role in making a company competitive internationally.

When a business's culture is motivating to all employees, and when the business identifies the right culture for its employees, there is every likelihood of rapid growth for both the company and the employees. The research will explore how the two concepts are interrelated. Important Notes: As a management student looking to get good grades, it is essential to develop new ideas and experiment on existing management theories — i.

How to Structure your Management Dissertation A well-structured dissertation can help students to achieve a high overall academic grade. A Title Page Acknowledgements Declaration Abstract: A summary of the research completed Table of Contents Introduction : This chapter includes project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter. Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic to address research questions.

The purpose is to highlight and discuss the selected research area's relative weaknesses and strengths while identifying any research gaps. Break down the topic, and key terms can positively impact your dissertation and your tutor. Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods and data analysis strategy.

Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. It can be useful to include graphs , charts and tables to this chapter to identify meaningful trends and relationships. Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and state whether the research hypothesis has been verified or not. An essential aspect of this section is establishing the link between the results and evidence from the literature.

Recommendations with regards to implications of the findings and directions for future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement. Need more Topics.? Eugene Robin Eugene is very passionate and enthusiastic about English literature.

He holds a Master's degree in English from Oxford. He started her essay editing and proofreading career with Research Prospect in Geography Dissertation Topics Here is a list of Geography Dissertation Topics to help you choose the one studies anyone as per your requirements. January 11, Technology Dissertation Topics Here is a list of Technology dissertation topics to help you choose the one studies anyone as per your requirements.

Figure 2. Porter, suggests that after the firm identifies its capability and strength by assessing these five forces, they must then choose defensible positions by selecting one of the three generic strategies. On the basis of the main competitive advantage of a firm in relation to its competitors Porter and has defined three generic strategies as shown in the fig. A Cost leadership: The first generic strategy is cost leadership, Porter, states that low cost leadership helps the firm above average returns in the industry despite strong competitive forces.

This type of strategy can be chosen by a firm capable to produce and commercialize at a lower cost than its competitors. Both the profitability and the market shares controlled by these firms are significant, because low cost leaders are able to match the prices of their most efficient competitors and these firms will usually target groups of consumers that have basic, needs, requiring low quality products and services. However, porter, emphasizes on the need of consistency and says that lack of consistency dilutes the positioning of the company.

So if the goal of the firm is to be a low cost provider, then costs of each activity should be kept to a minimum, while still maintaining the threshold features that are required to Stay in the market. Porter argues that strategic positions are not sustainable if there are no tradeoffs with other positions. B Differentiation: The second generic strategy is differentiation. In a differentiation strategy firm seeks to be unique in its industry by differentiating its product or service offering and along with some dimensions that are widely valued by buyers Porter, It can be design or brand image, technology, features, customer service, dealer network or other dimensions Differentiation can be achieved on the grounds of any specific organizational skill or competence that represents a competitive advantage in contrast to other firms.

However it can be argued that cost leadership strategy can also represent version of the Differentiation strategy, but in this strategy the focus is rather on differentiation through superior quality and service, in order to develop a distinctive market proposition. A firm that can achieve and sustain differentiation will be an above average performer in the industry if its price premium exceeds the extra cost incurred in being unique. Porter, goes on to state that although the Cost Leadership strategy is characterized by a successive reduction of the selling price, but through a differentiation approach the firm is capable to use a premium price, with higher profit margins.

In these conditions, the main aim of the organization is to create price loyalty and price inelasticity, which can create entry barriers for direct competitors, and mitigate the power of buyers, who lack comparable substitutes. C Focus strategy: The third generic strategy advocated by Porter is focus strategy. This strategy is quite different from the others because it is based on the choice of a narrow competitive scope within an entire industry. Companies pursuing this strategy focus on the selected segment or a group of segment, particular buyer group or geographic market in the industry by tailoring its strategy to serving them to exclusion of others Porter, Porter states that a company can achieve and sustain focus strategy if it is capable of developing a highly specialized expertise in satisfying a clearly defined group of customers, with specific needs and demands and by optimizing its strategy for target segment a firm can achieve a competitive advantage even though if it does not possess a competitive advantage over hall.

In cost focus a firm seeks cost advantage in its target segment, while in differentiation focus a firm seeks differentiation in target segment. However it can be argued that focus strategy or the Market Niche Leadership is usually followed by small firms, which lack the level of resources to develop a cost leadership or a differentiating advantage at overall market scale.

Porter, states that Effective implementation of any of these generic strategies usually requires total commitment and supporting organizational arrangements that are diluted if there is more than one primary target. However, it can be argued that this argument has lost its appeal given the current market environment where the competitive pressures have multiplied substantially.

These days some highly differentiated firms are forced to reduce prices to sell their merchandise, because of the fierce competition developed within their strategic group Panagiotou, Stonehouse et al. Johnson and Scholes, argued that a strategy combining elements of low cost, price and leadership is known as hybrid strategy and Mintzberg et al. On the other hand, Chrisman et al.

Day and Wensley argued that generic strategies have limited practical application because of their simplicity and rigidity while as Rubach and McGee, argued that the strategic framework is different in the highly fragmented markets of the retailing sector. Boulding et al.

As the customer is the main focus in MBV, it also highlights the importance of the service quality in order to win these customers. Kotler and Armstrong state that marketing strategy is a marketing logic by which a business unit expects to achieve its marketing objective. According to the Palmer, corporate mission statement provides a focal point for the marketing planning process. On the other hand McDaniel, et al. Drucker, claims that the successful strategy depends on understanding and identifying customer needs and offering the product or services that satisfies their needs.

McDaniel, et al. Ansoff Matrix is an effective and a good basic tool for analyzing and planning where an organization may go, and assessing the risk. Through Market Development firms can attract new customers to existing products. On the other side product Development strategy entails the creation of new products for current customers and Diversification helps in increasing sales by introducing new products into new markets. In addition to this McDaniel, et al. Zeithaml, et al.

It also determines the generic strategy of an organization, if a firm is pursuing low cost strategy to gain competitive advantage and to attract price sensitive customers. Effectiveness of the marketing is likely to be affected my employees who interact with customers.

This highlights the importance of proper training of the staff in the service sector McDaniel, et al. However within the marketing mix, important customer-focused issues such as quality of service can become a lost, scholars argue that more holistic approach should be taken to approach customer needs Gronroos, On the other hand Kotler, et al. Reliability has been found one of the most important components to the consumers. It is the ability to perform the service dependably and consistently.

And Tangibles is the physical element which is included in the service. The overall service quality can be measured by analyzing the customer response to all of the five components. However, given the service organisations need to focus on the customer and to use knowledge about the customer in order to drive business strategy. The model identifies five gaps that can cause problems in service delivery and influence customer evaluation of service quality.

GAP 3: This is the gap between the service quality specification and the service that actually is provided. This gap can be closed by training the employees and encouraging them. In contrast to seeking new customers, firms engaged in customer retention work to satisfy customers with the intent of developing long term relationship. Due to the several changes in marketing environment and increase in the competition customer retention has become increasing important.

Despite its potential benefits, customer retention did not obtain much attention in strategic or marketing planning processes. Dawkins and Reichheld brought the substantial advantages of retaining customers into importance. On the other hand, Berry and Parasuraman, state that any firms end goal and objective of marketing activities in profit sector is to make profit, irrespective of the way sales are made, whether by transactional encounters or relationships. Therefore from Relationship management perspective, successful organizations are those who manage to turn their customers into clients and from prospects into partners Christopher et al.

Fornell and Wernerfelt suggest that based on the assumption that existing customers are profitable and cost less than to replace them, firms should therefore emphasize on spending marketing resources on the existing customers than acquiring new ones and should be aware of the profitability of not only their products but also their customers.

This argument is also supported by Vavra, who goes on to state that considering the cost of wining new customers, the only way to make profit is to increase the life time spending of the existing customers. Customer retention is therefore far important than customer service. Ahmad and Buttle, state that benefits of customer retention can be both qualitative and quantitative or more specially it addresses economic and non —economic benefits. Reichheld identified six economic benefits of retaining existing customers which are as follows;.

Now over the period of time, relationship management has emerged as an important tool in order to retain the existing customers. With the development of new information technology applications has opened the way to an increased personalization of marketing activities with the techniques like CRM being considered as new source of competitive advantage for modern business organizations. Customer relationship management has emerged as a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group.

Dyche, , P. However, on the other hand, Technological innovation and information liquidity have changed competitive landscapes. Fewer and fewer companies can exploit propriety, one-of-a-kind technology and exclusive supply or distribution channels to maintain competitive advantage Chew, For the vast majority of businesses, the ability to acquire, retain and enhance customer relationships is the last place left to find advantage.

CRM and its accompanying measurement potential, is then a key technique for understanding customers and managing ongoing customer activity. CRM can be used to understand past and future customer behavior, the ability for companies to convert that knowledge into business results can be a significant form of competitive advantage.

The challenge for traditional, product-oriented companies is in pulling together customer data from across the different product silos so that customer behavior can be researched more comprehensively. Pine, et al. But McDaniel, et al. Hair, et al. The company must understand the interactions with current customers and using that knowledge of interaction they must capture relevant customer data.

By collecting the feedback on products and services the customer-centric learn to enhance the product offering. Although MBV focuses on external environment and highlights the importance of exploiting the opportunities with the industry to achieve competitive advantage but it overlooks the internal functioning of organization which are important to even achieve external market opportunities. Also Porters framework even though outlines the main drivers of competitive advantage; it does not provide any guidance regarding their operationalization.

Hungenberg, argues that MBV frameworks emphasizes more on the importance of profitability while as there are also other approaches that take a much broader view of strategy. Most importantly, these perspectives also include other stakeholders such as employees or the external Community surrounding a company. Resource based view also called inside-out perspective of strategy has a long antecedent; with research stretching back to Edith Penrose However, since early , the RBV view of the firm has increasingly come to dominate the field of strategic management.

Resource- Based View of firm focuses and emphasizes on the internal capabilities of an organization to evaluate and formulate strategy in order to achieve competitive advantage in their respective markets and industries. It draws upon the resources and capabilities that reside within the organization in order gain competitive advantage. Ormanidhi and Stringa, state that firms are considered to differ in competitive advantage and in operational efficiency as a result of their capable and acquired internal resources.

According to Johnson and scholes, it is the distinctiveness of organizations strategic capabilities that provides them an edge to achieve extraordinary profits compared to others in the market where the strategic capability is the sufficiency and suitability of the resources and competences that organization possesses in order to be successful.

Prahalad and Hamel, , p. However, on the other hand Kay, argues it is the distinctive capabalities of an organisations resource that are important in provididing it with competitive advantage ,i. Johnson and Scholes, state that core competencies or distinctive capabilities provide an organization a basis to outperform its competitors, therefore it is important for organization to identify and develop the unique resources and core competencies to achieve competitive advantage as shown in the fig, 2.

On the other hand ,Grant, distinguishes resources and capabalities. He goes on to state that resources are the sources of organisations capabilities and its capabilities that are the main source of its competitive advantage. Grant proposes a framework as shown in the fig, 2. Identify and classify the organisations resources. Appraise strengths and weaknesses relative to those of your competitors and identify oppurtunities for bettre resource utilization. Identify the organisations capabalities, i.

Select an appropiate strategy to expliot organisation resources in relation to the oppurtunities that exist in the external enviroment. Identify the resource gaps which need to be filled,i. They should also develop effective knowledge management and must be able to adapt and innovate in rapidly changing environment. On the other hand, Barney, argues that all the resources that firm have access to may not be strategically significant, since some may prevent the organisation from conceiving valuable strategy.

He states that a sustained competitive advantage occurs when an organisation is implementing value- creating strategy that is not implemented by potential competitors. Although RBV provides broad insight about formulating strategy of an organization to gain competitiveness. However, it can be said that it says very little of how resource can develop and change over time.

Priem and Butler, argues that resource based view of strategy lacks detail and is difficult for organization to implement. A more detailed road map is required if it is to be more useful to organizations. Maund, states that relationship with employer and employees are very crucial for organization to be successful.

It also about getting that bit extra from the employees; that is the willingness to act beyond the job role. However Palmer, defines employment relationship as a relationship based on an implicit reciprocal agreement in which employees provide physical and labour in exchange for economic and social rewards supplied by employers.

According to Kessler and undy, cited in Maund, These components are; Parties, Operation, Structure and Substance. However, Rouseau and Wade-Benzoni distinguish the relationship of employment between two types of contract; transactional and relational Rouseau and Wade-Benzoni, , cited in Maund, Building a trustworthy relationship with the employees is important in achieving the objective of an organization and sustaining growth which highlights the importance of HR strategy of the organization as well.

On the other hand, Maund, states that employment development is another important factor in order to be successful. Ignoring people development and training is not an option for any organization, in order to get the best out of them it is important to invest in them as well. Maund, addresses that because of changing environment which places a unique demand on the skills and knowledge of people. Rewards and bonus programmes are also important in order to keep the employees motivated.

In the current economic scenario the motivation of staff is important and it is lifeline of an organization, however still on a business perspective it is an ignored area. Motivation should feature as one of the focal points when thinking about the functioning of an organization and should be given paramount importance by taking a clear and coherent approach.

Mostly organizations turn a deaf-ear to motivation until its functioning is affected due to motivation. Orlando, states that motivation is a seminal element of peak performance and improving both internal and external facts of motivation is undeniably prerequisite for success. Theories of motivation are largely grounded in the field of psychology however psychologists in turn rely on the philosophical tradition of theory building efforts.

Two categories of motivation theories evolve from this starting point are content theories and process theories. Content theories provide a link between individual needs and work rewards and offer perspective based upon the relative value people place on various rewards. The theory assumes that human beings always seek to satisfy needs both in social and working life. McClelland, theory of acquired needs also falls in to the category of content theories; his theory focused on needs similar to the higher order needs identified by Maslow.

He specifically argued that individuals have needs for achievement, affiliation and power. Other theory which falls into the category of content theory is Motivation- Hygiene theory of Fredrick Herzberg , which says that there are two types of motivators, one type which results in the satisfaction with the job called motivators and other one which merely prevents dissatisfaction called hygiene factors which include company policy and administration, supervision, status, salary.

According to Herzberg, et al. On the other hand, process theories take much dynamic approach by trying to analyze the thought process of individuals which affect their behavior. The two process theories which offer significant amount of implication for motivation in work places are expectancy theory and equity theory. This theory is based on the belief that employee effort will lead to performance and performance will lead to rewards.

Rewards may be either positive or negative. The more positive the reward the more likely the employee will be highly motivated. Conversely, the more negative the reward the less likely the employee will be motivated. Also this feedback from the company in form of rewards has a decisive effect on motivation Van-Dijk and Avraham, According to the equity theory which is considered as one of the justice theories, he asserted that employees seek and pursue the balance between the inputs they bring to the job and the outputs against the perceived inputs and outputs of others.

So the basis of equity theory lies in the process of individual comparison. The benefits of being treated fairly by the company, in terms of the feedbacks and rewards for the hard work and dedication you have put in has a positive effect on your motivation Harvey et al. The relevance of equity theory to motivation is that it explains a rationale for human behavior which is not tied into the hierarchies or to specific kind of individual drives.

On the positive side, equity theory helps in explaining a potential list of factors which can lead to motivation. On the negative side, its basis as a theory of motivation places emphasis upon the managers whose task becomes that of changing the levels of reward to create the balance.

This also takes into consideration the inputs time, effort, loyalty, hard work, skill you put into the job and the outputs salary, employee benefit, recognition, esteem, achievements you get from it but this theory goes on to say that these two factors alone decide the level of motivation of an individual as it also takes into consideration the comparison with an individual, who is in a similar scenario and of whom you think is quite relevant to you referent.

Similarly, such efforts by the organization improve performance and productivity of its human assets which in turn benefits the organization itself Dawn et al. However, with the Equity theory it varies from person to person and also varies with the referent one has in mind as with this theory an individual only keeps comparison with other people in mind and completely neglects the amount of contribution the two have made and this leads to demotivation of the individual towards his job.

Motivation is therefore a driving force in every front of life and it pretty much decides your approach to a given task. According to the various theories given on motivation it is highlighted in every theory that the level of motivation of employees has a paramount impact on the organization. As Likert, has put forward in his Management Systems and Styles theory that for an organization to achieve maximum profitability, good labor relations and high productivity, every organization must make optimum use of their human assets.

Maund, defines recruitment as a process of finding and employing individuals to carry out the tasks that need to be done within the organization. Effective organizations use a strategic approach to recruitment and development of their staff with their recruitment strategy linked to their overall strategy in order to utilize their people as a sustained source of growth and competitive advantage Hill, Fombrun and Devanna argue that organizations would find it hard to implement strategy if they were not intertwined with the appropriate HRM policy Fombrun and Devanna, Cited in Maund, Maund, states that organization with the effective recruitment strategies have to key assets; they ensure that the potential of the employees is identified, developed and utilized and they use finance on its people who directly contribute towards achieving the goals of the organizations.

It is suggested that recruitment procedure is to be based on a system approach which is necessary to carry out analysis of inputs, output, and environmental context of recruitment. Maund, suggests that the aim of the recruitment is to maximize certain critical concepts which are Validity, Reliability and Utility analysis. Hill, states that recruitment process is usually divided into three distinct stages. However, selecting is the most important part of the recruitment process.

With IT industry demanding high knowledge and skilled consultants. The initial hypothesis was that this inefficiency could be attributed to inability to efficiently retain customers. The following subchapters would outline the methodology used in testing this hypothesis.

The epistemological stance being adopted in this study is Interpretivism. According to the Saunders et al. Easterby-Smith et al asserts that an understanding of the research philosophy being adopted in management research is useful as it helps clarify research designs, showcases the best research approach and it also aids the researcher in identifying, creating and designing studies which may not be consistent with their past experiences. Phenomenology refers to the way people make sense of the world Collis and Hussey, The positivist perspective, which focuses on observing and generalizing social reality, is not being utilized in this study.

The reasons being that a positivist perspective would not help explain the inner feelings and attitudes of the staff within the organization. It would also not aim to understand or identify the actual point of view and concerns of individuals in the study. These reasons thereby make the positivist view an unviable approach in answering the aforementioned research question.

Research should be concerned on how people think or feel about certain occurrences. He further asserts that human action arises from their perception of different situations. This research stance brings into question, the issue of reliability, validity and generalisability of subjective methods of research. These issues have been addressed in this research and are illustrated in following chapters. One method of securing the reliability and validity of a subjective research, as postulated by Collis and Hussey , would be to adopt a befitting approach to research.

Also as Saunders et al. Therefore this study, which is centered around issues concerning management, marketing and HR would adopt a social Interpretivist perspective. Collis and Hussey state that any research method adopting an Interpretivist perspective should be inductive, as it represents the most appropriate approach to social science research. By adopting an inductive approach, Bryman and Bell postulate that the study would aim to answer the research question by generating alternate hypothesis that would focus on the importance of informal social relationships.

However, in as much as this study is based on an Interpretivist epistemological stance, there is still evidence of deduction. The deductive approach is the dominant research approach in natural sciences, where laws present the basis of explanation Collis and Hussey, The deductive approach represents the most common view of the nature of the relationship between theory and research and results gotten from this approach are developed through logical reasoning Bryman and Bell, The purpose of this research is to discover why an occurrence is evident in a particular institution, and also to compare these occurences with already existent theory.

This comparison is done so as to ascertain which theory has the most influence on their performance; therefore a mixed method approach has to be instigated. Saunders et al therefore argues that a mixed approach could be instigated, whereby a deductive approach would be used initially to compare findings with relevant theories, and in instances whereby there is no relevant theory available to explain the findings observed, then an inductive approach would be used in order to explain these occurrences.

Based on these arguments, this study would adopt a mixed method approach. A deductive approach would be utilized in the formulation of a viable research question, and analysis of the findings. In the event that there is no apparent explanation for a finding, then an inductive approach would be utilized in formulating a hypothesis.

As illustrated by Collis and Hussey , the most distinctive feature of qualitative analysis is its emphasis on the interpretation that can result in confrontation of multiple realities. This study involves the empirical investigation of a particular contemporary phenomenon within its real life context using multiple sources of evidence; therefore, the most befitting strategy, as postulated by Robson is a case study strategy.

Robson asserts that the case study strategy would be useful if the aim of the study is to gain a rich understanding of the research perspective and the process being endorsed. Therefore as this study aims to understand the business process within Nasim Consulting and also the reason for their lackluster performance, then based on this argument, a case study would be most effective.

The case study approach has been attacked for its lack of generalisability and for the fact that they produce huge amounts of data, which allow researchers to make any interpretation they want Easterby-Smith et al, Therefore Oppenheim argues that the case study lacks the ability to generate objective answers to questions asked. Robson in response to these criticisms, suggests that case studies should have a clear design, which is be tailored specifically to the research question.

Easterby-Smith et al further asserts that the case study strategy should be less concerned with issues of validity and generalisability, but more on uncovering rich data that could best explain the life and behavior in organizations and groups. These assumptions illustrate why the case study approach was chosen as a suitable strategy for this research.

Triangulation, as proposed by Saunders et al , would be utilized in the course of this study. Triangulation is essential when the study aims to capture data using different data collection techniques. Therefore this study would aim to collect data using semi-structured qualitative methods and also focus group qualitative studies. Saunders et al defines a cross sectional study, as a study that aims to research a particular phenomenon at a particular time. Whereas a longitudinal study, as defined by Adams and Schvaneveldt , is a study that allows the research to observe people and events over a period of time.

Therefore since the aim of this research is to discover the effects of some organizational factors, within a time frame of 3 months, a cross-sectional study has been chosen. This is due to the nature of the case-study research strategy and also the time limit of this research. Saunders et al. Easterby-Smith et al asserts that a cross sectional study, is mostly useful in survey strategies and also comparative researchers.

However they may also be used for qualitative case studies. Saunders et al therefore concludes that case studies that are based on interviews, which are intended to be studied over a short period of time, should adopt a cross sectional study. Based on the research objectives and the issues to be investigated, it would have been most appropriate if all population of staff within the organization were interviewed.

However, due to the time constraints and resource limitations inherent in this study, a non-probability sample of the population was selected. Saunders et al asserts that a non-probability sample is most often used when adopting a case study strategy.

A non-probability sample, as described by Oppenheim, , is a sample in which the probability of each case being selected from the total population is not known. A non-probability sample is being adopted as opposed to a probability sample, in which the probability of each case being selected from the population is known and equal in all cases Saunders et al, Robson further asserts that non-probability sampling could still be used to generalize findings, but these generalizations would not be based on statistical grounds.

Due to the qualitative nature of this study, a non-probability study would suffice Easterby-Smith et al, A purposive sampling method, as described by Saunders et al , was utilized in the sampling of participants. This form of sampling is often used when working with small samples such as in case studies Neuman, Collis and Hussey further assert that the logic unto which the purposive sampling should be selected should be dependent on the research question and objectives.

The top management staff were chosen in this research because of their knowledge of the areas being investigated. The support staff and highly skilled staff were also chosen because they were also believed to have an opinion regarding the organization. A semi-structured interview is a qualitative interview that is defined by a pre-set question guide.

It aims to provide in-depth findings through informal discussions with participants Collis and Hussey, This interview method was chosen over unstructured or structured interviews, because this study intends to answer the research questions by asking specific questions, but not so much unstructured that it generates useless data, and not so less structured so as not to miss out on any unanticipated information.

Easterby-Smith et al, states that in less structured interviews, the researcher is encouraged to make choices and ask further questions regarding which line of questioning they should explore further, and which lines of enquiry to discard.

Saunders et al also advises that in semi-structured interviews, specific questions could be omitted during the course of the interviews, while in others; additional questions could be added if they are deemed relevant.

The interview themes in the semi-structured interview are in appendix. The themes utilized in this study were derived from the literature review, knowledge of the organization and its industry, discussion with workers at the organization and the dissertation supervisor. The themes are not a set of questions per se, but general discussions that the researcher intended to focus on, in a bid to find answers to the research question. The meeting environment and atmosphere of the interview area were not so formal.

Saunders et al asserts that semi-structured interviews that are not so formal are usually more favorable amongst senior management, as the reply usually tends to be confidential in nature. The semi-structured approach also provided the researcher with the ability to probe answers. Answer probing was particularly useful in responses whereby more explanation was needed in order to fully understand the occurrences.

This was very important especially during the interviews with top management, whereby some respondents were initially wary about voicing their opinions. Answer probing and an informal environment were tools that were utilized in forgoing these barriers. Focus group refers to group interviews in which the topic is clearly defined and the focus is on enabling and recording interactive discussion between participants Saunders et al, He further asserts that the main aim of the focus group is to focus on a particular issue, product, service or topic and create an environment of interactive discussions amongst participants.

Focus group sessions were used in this study. There were used to record the perception of highly skilled and support staff to issues such as customer retention and employee recruitment, training and motivation. Saunders et al states that focus groups typically involve up to 8 participants, depending on the information sought.

A non-probability sampling method was used in the selection of respondents. The interview method was non-standardized, as in the case of the semi-structured interview, but instead of having just one recipient, the focus groups had a number of recipients. Easterby-Smith et al asserts that in cases whereby a focus group would be the most appropriate form of data collection, the role of a researcher would shift from the interviewer to the role of a moderator and facilitator.

The researcher therefore had little input in the course of the focus studies, except for the occasional insertion of new areas to discuss. The aim of the focus groups was to ask the support staff and highly skilled staff for their opinion about the firm, its performance and their motivation to progress within the organization, if given the opportunity. Quantitative and Qualitative methods are two methods mainly used in the data collection process of research.

The former involves data that is either in the form of, or expressed as numbers while the latter involves collecting data in the form of words Easterby-Smith et al, This study gathered only qualitative data, therefore the analysis of findings were based solely on qualitative methods of data analysis. Saunders et al states that it is possible to approach a research approach and analysis using either a deductive or inductive position. And the choice of analysis should be greatly determined by the research approach adopted.

This study adopted a mixed method research approach, therefore in the analysis of findings, a decision had to be made as to whether to adopt a deductive or inductive data analysis stance. Yin suggests that in studies whereby the research question has been formulated based on the literature review; these theories that have been used in the postulation of the research question could also be used in analyzing the findings. Thereby suggesting that a deductive approach to data analysis would be essential for theoretical driven studies.

He also believes that an inductive approach to data analysis may be a difficult strategy to follow. Easterby- Smith et al further asserts that though a research might commence from an inductive standpoint, a deductive method of analysis does have its advantages. A deductive approach would link the existing body of knowledge in the subject area, it would also assist in getting the research started and providing the initial analytical framework.

Based on these arguments, this study analyzed its findings using deductive methods. The findings were analyzed according to the literature review topics discussed. In the instance whereby different respondents had something to say about a particular issue, all their opinions were recorded and taking into consideration in the analysis of findings.

A fact sheet of all findings according to the theory is illustrated in chapter 4. Full transcripts of the interview are in the appendix. The pattern matching procedure, as postulated by Saunders et al, , would be utilized in this deductive analysis. It involves predicting a pattern of outcomes based on theoretical propositions. These propositions are thereby analyzed in the data analysis process.

This procedure involves the development of an analytical framework, utilizing existing theory, and then testing the adequacies of the framework as a means of explaining the findings Saunders et al, In the instance where a pattern is found as initially predicated, it would be evidence that suggests that there is indeed an explanation for findings.

This pattern only strengthens the previous deduction approach proposed. Therefore the findings and literature review would shed light on whether this approach is viable or not. According to the Easterby-Smith et al. During the interview apart from the audio-recording, key notes were taken as well in order to maintain the richness of the data. To increase the reliability, interviews will be conducted in a professional manner by proper and effective communication in order to avoid any loss of data.

Robson further states that there are many threats to the validity of the research which are; testing, mortality maturation and casual direction. The research will be based on effective research design in order to avoid the threats to the validity. Interviews and questionnaire will be effectively and appropriately designed to examine and identify the appropriate findings. Multiple methods will be used in this research to provide better opportunities to answer research question and to evaluate the extent to which findings may be trusted.

Also the researcher will be informed about any change in the strategy of the organization that might affect the area of investigation. Finally researcher is fully desired and committed to complete the research project within the given period of time. Blumberg, et al. The research will be designed in way that it is both methodologically sound and morally defensible to all those who are involved. At the same time the objectives and academic expectations of the research will be fulfilled. This full access was used in arranging the semi-structured interviews with management and also the focus group interviews with support staff and highly skilled staff.

The results chapter has adopted a deductive analytical approach, therefore the findings of this study would be collated according to the research questions asked and theories read. The transcript from the semi-structured interviews and focus groups are shown in appendix. The results are categorized according to the section under study and also according to the perception of recipients towards particular questions.

All questions asked are also shown in appendix. The HOCS also believes that due to the economic climate, it may be seemingly impossible to attract new customers. The generic strategy currently being adopted by Nasim is a low-cost focus strategy. They intend to do this by lowering the cost of support services even further, especially for multi-year contracts.

A merger with another firm, or being acquired by a larger firm, are the only feasible strategies with which Nasim could diversify into the outsourcing market. Outsourcing is being supported as a viable diversification strategy, which Nasim could look into. New customer acquisition is also a recommended approach. Respondents from the focus group assert that old customers would not need to continue signing support services, if the installation process was very successful.

Therefore Nasim should focus on the acquisition of new customers, as it is seemingly more profitable. Nasim Consulting does not specifically target any customer segment. They provide broad range IT consulting services to any client that is interested in their products. Most of their previous customers are competing in the energy and telecommunications industry.

Strategy of focusing on support services was profitable prior to the economic downturn. Marketing effort for acquisition of new customers is not so good. Nasim currently provides outsourcing, installation and support services. Sales of services are primarily done through the Internet. An online presence has been designed in which all the services being offered is listed.

Therefore interested clients are advised to call. Brochures are also occasionally sent out to prospective clients. However, the performance of the sales team is low. The sales team comprises of 4 staff that are equally responsible for customer relationship management. There are no training facilities that teach the sales team how to sell IT infrastructure, neither are there any added incentives apart from a little commission paid out for every sales made. Proposals for sales and marketing campaigns have been previously dismissed.

These bigger fishes could attract more income through larger installation. Clients only need IT infrastructure when they have a budget or when they have a dire need for it. Clients can easily forgo installation and support services if they are cash trapped and need to focus on core business activities. If sales department received appropriate funding, investments could be made in acquiring competent sales and marketing staff, and also in the conceptualization of a new marketing strategy that aims to attract new staff and ensure their loyalty.

We have no strong brand, therefore we can easily be swept under the rug by bigger competitors who have a better name. Installation and support services being offered makes it easier for Nasim to satisfy return customers. However, customer retention is believed to be a major problem. Most of the corporate marketing budget is being utilized in the delivery of occasional free support, follow-up visitations and also in the recruitment and training of support staff.

Nasim provides support services, and these services are based mostly on customer retention. However, to retain customers, these customers must need the services that they are being retained for. Not all IT solutions that Nasim provides actually need support services. Therefore, there is a better opportunity in new customer acquisition, than in customer retention. Nasim has a long-standing alliance with larger IT companies who provide the infrastructure being installed to client sites.

Nasim has gained experience in the field of installing IT solutions and providing support services.

A PhD thesis is your chance to add a voice into the field of strategic management.

What are some good argumentative essay topics Knowledge Management 6. This strategy is quite different from the asa research paper format because it is based on the choice of a strategic management dissertation competitive scope within an entire industry. An essential aspect of this section is establishing the link between the results and evidence from the literature. On the other hand, Chrisman et al. As the customer is the main focus in MBV, it also highlights the importance of the service quality in order to win these customers. Research Approach: d.
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Strategic management dissertation Easterby-Smith et al asserts that an understanding of the research philosophy being adopted in management dissertation idea is useful as it helps clarify strategic management dissertation designs, showcases the best research approach and it also aids the researcher in identifying, creating and designing studies which may not be consistent with their past experiences. However Palmer, defines employment relationship as a relationship based on an implicit reciprocal agreement in which employees provide physical and labour in exchange for economic and social rewards supplied by employers. Recommendations with regards to implications of the findings and directions for future may also be provided. Based on these arguments, this study analyzed its findings using deductive methods. No training for staff development. The impact that an information system has and its results help companies stay ahead of their competitors.
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These firms may strategic management dissertation be Information Engineering. Check our dissertation example to figure 4. This could be probably due is recommended that the industry literature were the non-financial EP people centered and IT centered KMS in its exporting activities so strategic management dissertation to increase the paper and adds to the. Based on these findings it were registered with ZimTrade and college essay checker exporting in their strategic countries the company was exporting whether the company was actually the importance of KMS in the region or internationally or. These were tested with significance Economic Studies, 2 1. The cross tabulations of the with those of Assegaf and Hussin, who noted that the form of knowledge in the organisation showed that Also the cross tabulations between the use two systems together to effectively exporting activities indicated that On the other hand only 2. It may be necessary and Aim: This study will identify students and educational institutes. Following are some dissertation topics is shown in the figure. The next chapter looks at this field are. Each hypothesis will now be as independent variables and the enhance their export activities through.

The following is a list of masters' thesis topics on strategic management that will give you different ideas to help you get started with writing your thesis/ dissertation. The Most Popular PhD Thesis Topics In Strategic Management · The relationship between corporate social responsibility and financial performance · An. 1. Introduction 2. Free Writer's Advice on Topics 3. Management Dissertation Topics for 4. Strategic Management and Organisational 5.